Case study: Regus
Regus is a worldwide office space and business services provider offering fast solutions and great flexibility to all their customers’ office space needs.
In order to drive more relevant, organic traffic from search engines to their sites, Gert Mellak (founder of G.I.M.) and his team was hired to improve rankings in Spain, Portugal and Italy.
Starting with a localized optimization of each one of the three targeted websites, the G.I.M. team then worked on the creation of highly relevant content both for the client’s website and to be published on other sites relevant for the 3 target markets.
Skills employed in this campaign:
Local content creation
The special challenge with Regus was represented by the numerous locations in each country, which required an in-depth on-page optimization for each city where Regus maintains an office facility and/or virtual office services.