The History Of Digital Marketing In China

September 15, 2017 Gracielle

China is a different market compared to anyplace else. Badiu, Alibaba, and Tencent(BAT) don’t communicate with each other, but people use it once a day. There are key indicators that will enable you to know about China’s remarkable structure when it comes to Digital Marketing. Right off the bat, it is imperative to do your own research. Communicating through the phone in China is definite. But, Facebook and other apps are not allowed in China for years.

At the point when eBay and other Apps enters China, there is a condition that characterizes whether you are going to be effective or not. Due to lower computer possession rates and scarcer time off, the Chinese use the net in a completely different method than most of us.

eBay vs. Alibaba

eBay entered the Chinese market in 2003-2004 and was doing great at the start since China’s C2C online industry was non-existent around then. eBay came in with a heap of money and got individuals’ consideration. That is when Alibaba, whose center business range around then was wholesaling on the web, chose the time had come to venture into the C2C market and test eBay. They had a little spending plan than eBay yet they have a better grasp of Chinese shoppers.

Then, why is Facebook, Twitter, and Google banned in China?

In China, for security reasons, the data on the Internet should be reviewed by the administration. That implies limited data streams. Furthermore, if some data is not permitted in light of the Policy, they are prohibited. As we all know, Facebook and Google don’t put restraints on information.

Along these lines, there are clashes between Google/Facebook and Chinese system approach. Since the two sides are not willing to concede, Chinese people need to jump over the “divider” to make themselves opened and get on the Google or Facebook.

If every one of those data can be with no control, the soundness and the present policy of China will be in danger. Not only the administration, but every one of the Chinese nationals is not willing to perceive any instability of the policy.

What are the counterparts of Facebook, Twitter, and YouTube in China?


When people discuss the “Chinese equivalent of Facebook”, they are talking about “” XiaoNei is its first name, that means “in school”. It was founded by a group of students, Wang Xing, Wang Huiwen and Lai Binqiang at Tsinghua University in December 2005.

Since it started in 2005 and there is an increased enormous following in the wake of Facebook banning in China. The design looks like the first Facebook, to such an extent that people think about whether there’s any alliance between the two organizations. Yet RenRen’s inability to be mobile friendly prompted its failure. Many Chinese people have since changed to WeChat or Weibo.



“Weibo” refers to Chinese micro blogs that are crossovers of both Twitter and Facebook. Twitter is the world’s most acclaimed micro blog. “Weibo” is the term used to portray every microblog in China, a market in which nobody has dominated that Twitter has in the other countries.


There are two major Weibo players in China:

  • Sina Weibo
  • Tencent Weibo

A user may post with a 140-characters. You can specify or converse with other people using “@UserName”. You can include hashtags with HashName and can do the retweet function of Twitter.


Like YouTube that videos are done by users for users, Youku Tudou contains content that made more professional. Chinese people use this website to stream or download films and television shows. It is an online option watching on TV or heading off to a film theater. Quite a bit of these videos are from American motion pictures to Japanese shows. The videos have Mandarin subtitles.




While Google shouldn’t be worried about Baidu taking any of its offer in search engine land, people from everywhere can’t quit talking about the prevalent Chinese web search tool.

Baidu is a well-known Search Engine situated in CHINA. The Founder is Robin Li. He learned about search algorithm in the USA before going back to China. After Google got banned in China, BAIDU GOT a large part of Google’s China client, the market is over 80% in CHINA now.

Even if there are upsides and downsides using Baidu, it is imperative for people from SEO land to give careful consideration on this. Baidu may have some great advantages for SEO, so you must know all that you can about China’s most famous search engine platform.



This is China’s famous messaging app. WeChat is an online application which Tencent, a Chinese multi-billion dollar organization developed. This application is first launched in January 2011 for the use of the general population in China. According to new statistics, more than 700 million individuals use it in China and more than 70 million use it outside China. The use of this application is to bring people together by sending free messages, pictures, and videos.

It has the characteristic of Facebook Messenger, the convenience of PayPal, and other different uses that it appears to be unfitting to call it another messaging app. You can use it to post on your wall, arrange transportation service, movie tickets and use it not only for messaging. Also influencers and big companies can have public accounts and use it for marketing purposes.




In Conclusion:

There have been many answers enumerating the particular reasons behind each of these platforms are not allowed in China. In any case, there is an answer, to sum up, and clarify the policy that we see in China.

When worldwide organizations go inside China’s markets, there is a condition that characterizes whether you are going to be effective or not.

The reason why these companies fail penetrating China is on the grounds that being a stranger is not ideal. Although being relatable is important, there are some intriguing special cases on the internet.

Like China’s market, you need to pick where you need to succeed. There is no reason behind why not winning the whole market or not being the greatest player in that class should be considered a disappointment.

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